The 2023 PPA winners have been announced, please stay tuned for upcoming news for 2024.
We’re recognizing excellence in Google Ads
The Premier Partner Awards are returning this year to spotlight your outstanding work. Now is your opportunity to be recognized for achieving success and driving impact for your clients.
Award categories
For 2023, the Premier Partner Awards are introducing a simplified application process based on performance to make it easier to spotlight the outstanding work of our partners.
If your company drives funnel excellence, take a look at Brand Awareness and Lead Generation. If diversification is a strength, your entries could be a great fit for App Growth, Online Sales, or International Growth. And if you’re paving the way as a brilliant place to work, submit an entry for Workplace Excellence. We’re also excited to introduce the Breakthrough Excellence award in the Brand Awareness, Lead Generation, Online Sales, and App Growth categories. This accolade is new in 2023, and it lets us give special recognition to the four entrants who have demonstrated a higher proportional performance increase.
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Brand Awareness
PREMIER PARTNER OF THE YEAR
How have you used Youtube campaigns to reach target audiences in the moments that matter the most?
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Lead Generation
PREMIER PARTNER OF THE YEAR
Have you generated high-quality leads at scale with innovative campaigns and client partnerships?
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Online Sales
PREMIER PARTNER OF THE YEAR
Which best-in-class ecommerce campaigns have you developed to help your retail clients in today's fast-changing online landscape?
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App Growth
PREMIER PARTNER OF THE YEAR
How have you put Google tools to work in order to help your clients increase their mobile app downloads and grow their business?
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International Growth
PREMIER PARTNER OF THE YEAR
What strategies did you develop to help your clients expand into new markets and drive sustainable, international growth?
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Workplace Excellence
PREMIER PARTNER OF THE YEAR
How does your company nurture talent, promote a great work environment, and foster a culture of diversity, equity, and inclusion?
Why enter
As a Premier Partner Award-winner, you’ll enjoy a wide range of benefits, including:
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Recognition awards
Winners and finalists will be recognized, receiving trophies that celebrate the the strong partnerships between them and their clients.
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Case study
Google will create written case studies that highlight each of the winners and the exceptional work they have delivered for their clients.
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Ongoing spotlight
Winners may also be considered for additional Google Ads marketing opportunities throughout the year.
Judging
Given Google’s overall focus on performance, we’ll be basing our evaluation of Premier Partner Awards entrants this year on the performance metrics defined by Google’s analytics experts. For the Workplace Excellence category, we will review all entries in partnership with Accenture, an independent third party. Their wide range of expertise and industry knowledge will help us deliver a balanced assessment.