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Premier Partner Awards trophy

Recognizing excellence in Google Ads

The Premier Partner Awards are returning to spotlight your outstanding work. How have you achieved success or driven impact for your clients? It’s time to share your stories.

Important dates

  • May 26

    Open for entries

    Submissions will open 26 May. Submit your entry by 1 July 2022.

  • July 01

    Entries close

    Submit your entry by 1 July 2022.

  • Aug 29

    Finalists announced

    Finalists will be notified and announced on the website.

  • Late 2022

    Winners announced

    Winners will be announced at a regional awards celebration.

Award categories

This year, we’ve added some new categories, with your clients’ marketing objectives and your workplace at the fore.

If your company drives funnel excellence, take a look at Brand Awareness and Lead Generation. If diversification is a strength, your entries would be a great fit for App Growth, Online Sales, or International Growth. And if you’re paving the way as a brilliant place to work, submit an entry for Workplace Excellence.

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    Brand Awareness

    PREMIER PARTNER OF THE YEAR

    What YouTube campaigns helped your clients drive brand awareness and show up in the contexts and moments that mattered to their customers?

  • Person over increasing bar graph

    Lead Generation

    PREMIER PARTNER OF THE YEAR

    We’d love to hear about your innovative campaigns that generated high-quality leads at scale for your clients.

  • Mouse pointer on a tag

    Online Sales

    PREMIER PARTNER OF THE YEAR

    How have you adapted your clients' retail strategies towards ecommerce in the fast-changing online landscape?

  • Finger tapping smart phone

    App Growth

    PREMIER PARTNER OF THE YEAR

    We’re looking for creative mobile app campaigns that helped your clients grow, acquire, and retain new customers.

  • A globe with outward facing arrows

    International Growth

    PREMIER PARTNER OF THE YEAR

    What strategies did you develop to help your clients expand into new markets and drive sustainable, international growth?

  • A group of people holding a star

    Workplace Excellence

    PREMIER PARTNER OF THE YEAR

    How does your company nurture talent, promote a great work environment, and foster a culture of diversity, equity, and inclusion?

Why enter

As a Premier Partner Award-winner, you’ll enjoy a wide range of benefits, including:

  • Award

    Winners will be recognized at an awards ceremony, and will receive a trophy that celebrates the strong partnerships between you and your clients.

  • Case study

    Winners will receive a case study created by Google featuring the exceptional work you have delivered for your clients.

  • Spotlight

    Winners may also be considered for additional Google Ads marketing opportunities throughout the year.

Judging

This year we’re partnering with Accenture, an independent third party, whose wide range of expertise and industry knowledge will help to deliver a balanced judging assessment.

Frequently asked questions

What is the application period for the Premier Partner Awards 2022?

26 May to 1 July 2022.

What are the Premier Partner Awards categories?

The Premier Partner Awards categories for 2022 are Brand Awareness, Lead Generation, Online Sales, App Growth, International Growth, and Workplace Excellence.

How many awards can my company apply for?

Each Premier Partner can apply for all six awards. You can only enter one regional awards contest, even if your company is active in more markets/locations. Read the terms and conditions for more details.

What are the prerequisites for applying for an award?

To apply for an award, you must hold a Premier Partner badge in one of your Google Ads Manager Accounts (MCC). See the terms and conditions for more details.

Who do I contact if my company has questions?

Please visit this address and select Google Premier Partner Awards in the “main topic of your inquiry” dropdown. A member of our team will be in touch soon to answer any questions.