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Premier Partner Awards trophy

We’re recognizing excellence in Google Ads

The Premier Partner Awards are returning this year to spotlight your outstanding work. Now is your opportunity to be recognized for achieving success and driving impact for your clients.

Important dates

  • June 13

    Open for entries

    Submissions will open June 13, 2023.

  • July 14

    Entries close

    Submit your entry by July 14, 2023.

  • Sept 5

    Finalists announced

    Finalists will be notified and announced on the website.

  • Q4 2023

    Winners announced

    Winners will be announced.

Award categories

For 2023, the Premier Partner Awards are introducing a simplified application process based on performance to make it easier to spotlight the outstanding work of our partners.

If your company drives funnel excellence, take a look at Brand Awareness and Lead Generation. If diversification is a strength, your entries could be a great fit for App Growth, Online Sales, or International Growth. And if you’re paving the way as a brilliant place to work, submit an entry for Workplace Excellence. We’re also excited to introduce the Breakthrough Excellence award in the Brand Awareness, Lead Generation, Online Sales, and App Growth categories. This accolade is new in 2023, and it lets us give special recognition to the four entrants who have demonstrated a higher proportional performance increase.

  • Megaphone overlapping a heart

    Brand Awareness


    How have you used Youtube campaigns to reach target audiences in the moments that matter the most?

  • Person over increasing bar graph

    Lead Generation


    Have you generated high-quality leads at scale with innovative campaigns and client partnerships?

  • Mouse pointer on a tag

    Online Sales


    Which best-in-class ecommerce campaigns have you developed to help your retail clients in today's fast-changing online landscape?

  • Finger tapping smart phone

    App Growth


    How have you put Google tools to work in order to help your clients increase their mobile app downloads and grow their business?

  • A group of people holding a star

    International Growth


    What strategies did you develop to help your clients expand into new markets and drive sustainable, international growth?

  • A globe with outward facing arrows

    Workplace Excellence


    How does your company nurture talent, promote a great work environment, and foster a culture of diversity, equity, and inclusion?

Why enter

As a Premier Partner Awards winner, you’ll enjoy a range of benefits, including:

  • Recognition awards

    Winners and finalists will be recognized, receiving trophies that celebrate the the strong partnerships between them and their clients.

  • Case study feature

    Google will create written case studies that highlight each of the winners and the exceptional work they have delivered for their clients.

  • Ongoing spotlight

    Winners may also be considered for additional Google Ads marketing opportunities throughout the year.


Given Google’s overall focus on performance, we’ll be basing our evaluation of Premier Partner Awards entrants this year on the performance metrics defined by Google’s analytics experts. For the Workplace Excellence category, we will review all entries in partnership with Accenture, an independent third party. Their wide range of expertise and industry knowledge will help us deliver a balanced assessment.

Frequently asked questions

What is the application period for the Premier Partner Awards 2023?

June 13 to July 14, 2023.

What are the Premier Partner Awards categories?

The Premier Partner Awards categories for 2023 are Brand Awareness, Lead Generation, Online Sales, App Growth, International Growth, and Workplace Excellence.

How many awards can my company apply for?

Each Premier Partner can apply for all six awards. You can only enter one regional awards contest, even if your company is active in more markets/locations. Read the terms and conditions for more details.

What are the prerequisites for applying for an award?

To apply for an award, you must hold a Premier Partner badge in one of your Google Ads Manager Accounts (MCC). See the terms and conditions for more details.

Who do I contact if my company has questions?

Please visit this this website and select Google Premier Partner Awards in the “main topic of your inquiry” dropdown. A member of our team will be in touch soon to answer any questions.