Award requirements

Take a closer look at the awards and learn what your application should include.

Search InnovationSearch Innovation

Demonstrate your company’s expertise and innovation with Google search ads by applying for the Search Innovation Award.

Even though search advertising has been around for almost twenty years, it remains one of the most effective types of online marketing. In your application, you can highlight how auto-bidding or optimising beyond the last click has helped clients to achieve their goals online.

To be considered for the Search Innovation Award, your company must:

  • Currently have the Premier Google Partner Badge
  • Currently have the Search Advertising specialisation with Google Partners
  • Share a client case study to demonstrate your work in Search Advertising
  • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these three areas contributes to, or supports, your success in Search Advertising
    • Why your company deserves this award
    • How innovation at a company level and within campaigns fuels your success in the award category
    • How your company’s use of technology drives your success in the award category
  • Provide a client-signed case study release form
  • Complete the full application – responses to all questions will be used in selecting finalists and winners

See the full terms and conditions for more details.

Display InnovationDisplay Innovation

Tell us how you’ve leveraged advertising on the Display Network to help your clients grow by applying for the Display Innovation Award.

The Google Display Network (GDN) allows companies to connect with customers through a variety of digital ad formats across more than two million websites. In your application, you can highlight how your company's use of audience-based products like in-market and Similar Audiences has helped clients to achieve their goals.

To be considered for the Display Innovation Award, your company must:

  • Currently have the Premier Google Partner Badge
  • Currently have the Display Advertising specialisation with Google Partners
  • Share a client case study to demonstrate your work in Display Advertising in action
  • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these three areas contributes to, or supports, your success in Display Advertising:
    • Why your company deserves this award
    • How innovation at a company level and within campaigns fuels your success in the award category
    • How your company’s use of technology drives your success in the award category
  • Provide a client-signed case study release form
  • Complete the full application – responses to all questions will be used in selecting finalists and winners

See the full terms and conditions for more details.

Mobile InnovationMobile Innovation

Showcase how you’ve used mobile advertising to grow your clients’ businesses by applying for the Mobile Innovation Award.

It's no secret that mobile is at the forefront of advertising and should be incorporated into every business's digital marketing strategy. In your application, you can highlight how you've used cross-device and Universal App Campaigns to help your clients to achieve success with Mobile Advertising.

To be considered for the Mobile Innovation Award, your company must:

  • Currently have the Premier Google Partner Badge
  • Currently have the Mobile Advertising specialisation with Google Partners
  • Share a client case study to demonstrate your work in Mobile Advertising in action
  • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these three areas contributes to, or supports, your success in Mobile Advertising
    • Why your company deserves this award
    • How innovation at a company level and within campaigns fuels your success in the award category
    • How your company’s use of technology drives your success in the award category
  • Provide a client-signed case study release form
  • Complete the full application – responses to all questions will be used in selecting finalists and winners

See the full terms and conditions for more details.

Shopping InnovationShopping Innovation

Show us how you’ve used shopping advertising to generate more sales for your clients by applying for the Shopping Innovation Award.

Google Shopping campaigns help online businesses reach the potential customers who matter most: those searching for what a business is selling. In your application, you can highlight how your company has used online to offline or Showcase Shopping ads to boost your clients' sales.

To be considered for the Shopping Innovation Award, your company must:

  • Currently have the Premier Google Partner Badge
  • Currently have the Shopping Advertising specialisation with Google Partners
  • Share a client case study to demonstrate your work in Shopping Advertising in action
  • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these three areas contributes to, or supports, your success in Shopping Advertising
    • Why your company deserves this award
    • How innovation at a company level and within campaigns fuels your success in the award category
    • How your company’s use of technology drives your success in the award category
  • Provide a client-signed case study release form
  • Complete the full application – responses to all questions will be used in selecting finalists and winners

See the full terms and conditions for more details.

Video InnovationVideo Innovation

Share how you’ve used video advertising on YouTube to grow your clients’ businesses by applying for the Video Innovation Award.

Video ads on YouTube allow companies to tell stories and build brands with sound and motion. In your application, you can highlight the use of some of the latest video ad formats, such as bumper ads or 360° video, and how these formats drove results for your clients. Alternatively, you can showcase how you worked to combine old and new formats to build cross-format innovations on YouTube to drive results.

To be considered for the Video Innovation Award, your company must:

  • Currently have the Premier Google Partner Badge
  • Currently have the Video Advertising specialisation with Google Partners
  • Share a client case study to demonstrate your work in Video Advertising in action
  • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these three areas contributes to, or supports, your success in Video Advertising
    • Why your company deserves this award
    • How innovation at a company level and within campaigns fuels your success in the award category
    • How your company’s use of technology drives your success in the award category
  • Provide a client-signed case study release form
  • Complete the full application – responses to all questions will be used in selecting finalists and winners

See the full terms and conditions for more details.

Growing Businesses OnlineGrowing Businesses Online

Tell us how your company has helped your clients to get online, stay online and grow online by applying to the Growing Businesses Online Award.

Whether it's through creating mobile-friendly websites, launching a new search campaign, setting up call extensions or something else, our Premier Partners work hard every day to help all types of businesses from around the world succeed online.

To be considered for the Growing Businesses Online Award, your company must:

  • Currently have the Premier Google Partner Badge
  • Share a client case study to demonstrate your work in growing one particular client online
  • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these three areas contribute to, or support, your success in helping businesses grow online:
    • Why your company deserves this award
    • How innovation at a company level and within campaigns enables you to grow businesses online
    • How your company’s use of technology enables you to grow businesses online
  • Provide a client-signed case study release form
  • Complete the full application – responses to all questions will be used in selecting finalists and winners

See the full terms and conditions for more details.