Categories
This year, we’ve added some new categories, with your clients’ marketing objectives and your workplace at the fore.
If your company drives funnel excellence, take a look at Brand Awareness and Lead Generation. If diversification is a strength, your entries might be a great fit for App Growth, Online Sales, or International Growth. And if you’re paving the way as a brilliant place to work, submit an entry for Workplace Excellence.
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Brand Awareness
PREMIER PARTNER OF THE YEAR
Helping your clients elevate their brand can be a real challenge, especially when consumer behavior is constantly changing. To build awareness, brands are reinventing production processes to create more relevant and targeted content. Digital video is the ultimate awareness tool, where advertisers can easily reach audiences they can't find elsewhere. What YouTube campaigns have helped your clients drive brand awareness and show up in the moments that matter?
What’s required?
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We’re looking for video campaigns that demonstrate excellence in creating recognition and recall for your client’s brand. How have you used YouTube to reach your target audience and drive sustainable growth?
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Take a look at the Advertising Solutions Center for more insight into the Brand Awareness category.
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Check the Entry Handbook for more helpful tips on the judging and application process.
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Lead Generation
PREMIER PARTNER OF THE YEAR
The way we connect with others has evolved rapidly over the last few years, and this includes the businesses we interact with. That’s why more than ever, lead generation marketers connect with customers online. Nurturing leads often requires human interaction – whether it’s via email, over the phone, or meeting a customer, a great relationship goes a long way when it comes to pitching, closing, and repeating sales. But following up with too many low-quality leads can be very costly and time-intensive. How have you partnered with your clients to drive high-quality leads at scale?
What’s required?
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So much goes into reaching the right customers with the right message. How does your company use Google Ads or your own automation technology solutions to improve campaign performance and help your clients grow at scale? What other tools support your strategy, like Optimization Score, lead form extensions, offline conversion import, and Smart Bidding?
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Take a look at the Advertising Solutions Center for more insight into the Lead Generation category.
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Check the Entry Handbook for more helpful tips on the judging and application process.
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Online Sales
PREMIER PARTNER OF THE YEAR
From discovery to purchase, customer behavior has become more complex with digital acceleration. This has also created plenty of opportunities, with brands leveraging different products and tools, from Target ROAS to Discovery Campaigns, to reach shoppers in the moments that matter. How did you identify the right products to support your clients’ campaigns?
What’s required?
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We’re looking for best-in-class ecommerce campaigns that have helped clients react in real time to changing customer behaviors. What Google Ads products did you use to drive online sales and help your clients deliver better, more relevant customer experiences?
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Take a look at the Advertising Solutions Center for more insight into the Online Sales category
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Check the Entry Handbook for more helpful tips on the judging and application process.
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App Growth
PREMIER PARTNER OF THE YEAR
Helping clients grow their app business isn’t easy. 60% of apps are never downloaded*, so it’s vital that people hear about, download, and keep using your client’s app. And as the demand for apps grows, it's increasingly challenging for developers to get their app discovered and convert new users into loyal customers. Which Google tools did you use to help your clients increase their mobile app downloads and grow their business?
*Source: Google/Heart+Mind Strategies, ‘Getting Things Done on Mobile’, Feb. 2018, n=704, DE, A18+ smartphone users; 2The state of app retargeting, AppsFlyer, 2020
What’s required?
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We’re looking for mobile app campaigns that saw your clients grow, acquire, and retain new customers. How have you earned a place for your client’s app on phone screens?
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Take a look at the Advertising Solutions Center for more insight into the App Growth category.
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Check the Entry Handbook for more helpful tips on the judging and application process.
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International Growth
PREMIER PARTNER OF THE YEAR
The world has become a connected economy, with more businesses coming online to widen global reach. Brands are making the most of new strategies and tools to help achieve their international goals, from leveraging automation to increasing campaign metrics. What strategies did you develop to help your clients expand into new markets and drive sustainable, international growth?
What’s required?
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There’s much to consider when working with international clients on a strategic and tactical level. What Google Ads products and tools did you use to deliver growth and sustainability for your clients?
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Check the Entry Handbook for more helpful tips on the judging and application process.
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Workplace Excellence
PREMIER PARTNER OF THE YEAR
The Workplace Excellence category focuses on how your company works together. From digital specialists to marketing directors, whether you're a team of two or 22 – all companies have the ability to make a positive change. What inclusive choices is your company making?
What’s required?
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We’re looking for inclusive company principles, and how they benefit talent and improve your workplace. What is your approach to diversity, equity, and inclusion?
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Check the Entry Handbook for more helpful tips on the judging and application process.
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