Award categories

Take a closer look at each of our awards and find out what it takes to win them.

  1. Icon for Shopping Innovation category

    Shopping Excellence

    Presented to the Premier Partner that demonstrates this year’s best use of Google Shopping Ads.

    Demonstrate how you've used Shopping Advertising to drive more sales for your clients by applying for the Shopping Excellence award. Google Shopping Campaigns help online businesses reach the potential customers who matter most: those searching for what a business is selling. In your application, you can highlight how your company has used online to offline, smart bidding and smart shopping campaigns to boost your clients' sales.

    To be considered for the Shopping campaign awards your company must:

    • Currently have the Premier Google Partner Badge.
    • Share a client case study to demonstrate your work in Shopping Advertising.
    • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these four areas contributes to or supports your success in Shopping Advertising:
      • Why your company deserves this award and how you drive impact for your customers.
      • How do you implement Google products on a strategic and tactical level to drive success for your customers?
      • How does your company take advantage of technology and automation solutions to deliver scale and drive success for your customers' Shopping Ads?
      • How do you foster a culture of excellence in your company?
    • Provide a client-signed case study release form.
    • Complete the full application - responses to all questions, the client case study as well as your performance data will be used in selecting finalists and winners.

    See full Terms and conditions for more details.

  2. Icon for Video Innovation category

    Video Excellence

    Awarded for expertise and innovation with Google Video Ads.

    Demonstrate how you’ve used video advertising on YouTube to grow your clients’ businesses by applying for the Video Excellence Award. Video Ads on YouTube allow companies to tell stories and build brands with sound and motion. In your application, you can highlight the use of some of the latest video ad formats how these formats drove results for your clients. Tell us about the use of Display & Video 360, how you target your audiences, use of True View for action or how you've worked to combine old and new formats to build cross-format innovations on YouTube to drive results.

    To be considered for the Video campaign awards your company must:

    • Currently have the Premier Google Partner Badge.
    • Share a client case study to demonstrate your work in Video advertising.
    • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these four areas contributes to or supports your success in Video Advertising:
      • Why your company deserves this award and how you drive impact for your customers.
      • How do you implement Google products on a strategic and tactical level to drive success for your customers.
      • How does your company take advantage of technology and automation solutions to deliver scale and drive success for your customers' Video Ads?
      • How do you foster a culture of excellence in your company?
    • Provide a client-signed case study release form.
    • Complete the full application - responses to all questions, the client case study as well as your performance data will be used in selecting finalists and winners.

    See full Terms and conditions for more details.

  3. Icon for Mobile Innovation category

    App Excellence

    Presented to the Premier Partner that demonstrates this year’s best use of Google App campaigns.

    Demonstrate how you've used App campaigns to grow your clients' businesses by applying for the App Excellence award. App campaigns are key to finding new users valuable for your customers and helping them increase app installs. In your application, you can highlight your use of creative, apps measurement and different types of bidding strategies to help your customers achieve success with App campaigns.

    To be considered for the Apps Excellence award your company must:

    • Currently have the Premier Google Partner Badge.
    • Share a client case study to demonstrate your work in App campaign deployment.
    • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these four areas contributes to or supports your success in App Advertising:
      • Why your company deserves this award and how you drive impact for your customers.
      • How do you implement Google products on a strategic and tactical level to drive success for your customers.
      • How does your company take advantage of technology and automation solutions to deliver scale and drive success for your customers using App campaigns?
      • How do you foster a culture of excellence in your company?
    • Provide a client-signed case study release form.
    • Complete the full application - responses to all questions, the client case study as well as your performance data will be used in selecting finalists and winners.

    See full Terms and conditions for more details.

  4. Icon for Display Innovation category

    Display Excellence

    Presented to the Premier Partner that demonstrates this year’s best use of Google Display Ads.

    Demonstrate your company's expertise and excellence in delivering campaigns through Google Display Network by applying for the Display Excellence award. The Google Display Network (GDN) allows companies to connect with customers through a variety of digital ad formats across more than two million websites. In your application, you can highlight how your company’s use of audience-based products, smart bidding and smart creatives has helped clients achieve their goals.

    To be considered for the Display Excellence Award, your company must:

    • Currently have the Premier Google Partner Badge.
    • Share a client case study to demonstrate your work in Display Advertising.
    • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these four areas contributes to or supports your success in Search Advertising:
      • Why your company deserves this award and how you drive impact for your customers.
      • How do you implement Google products on a strategic and tactical level to drive success for your customers.
      • How does your company take advantage of technology and automation solutions to deliver scale and drive success for your customers in Display?
      • How do you foster a culture of excellence in your company?
    • Provide a client-signed case study release form.
    • Complete the full application - responses to all questions, the client case study as well as your performance data will be used in selecting finalists and winners.

    See full Terms and conditions for more details.

  5. Icon for Search Innovation category

    Search Excellence

    Presented to the Premier Partner that demonstrates this year’s best use of Google Search Ads.

    Demonstrate your company's expertise and excellence in delivering campaigns through Google search ads by applying for the Search Excellence award. Search is as important as ever and remains at the core of effective online marketing. In your application, you can detail how you use Search Ads to help your customers achieve their goals online and highlight examples of auto-bidding, use of extensions and how you target and optimize your clients' campaigns to improve performance. Where relevant please include highlights of Search Ads in synergy with other Google Ads products.

    To be considered for the Search Excellence Award, your company must:

    • Currently have the Premier Google Partner Badge.
    • Share a client case study to demonstrate your work in Search Advertising.
    • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these four areas contributes to or supports your success in Search Advertising:
      • Why your company deserves this award and how you drive impact for your customers.
      • How do you implement Google products on a strategic and tactical level to drive success for your customers.
      • How does your company take advantage of technology and automation solutions to deliver scale and drive success for your customers in Search?
      • How do you foster a culture of excellence in your company?
    • Provide a client-signed case study release form.
    • Complete the full application - responses to all questions, the client case study as well as your performance data will be used in selecting finalists and winners.

    See full Terms and conditions for more details.

  6. Icon for Business Innovation category

    Growing Businesses Online

    Awarded for expertise in helping clients get online, stay online and grow online.

    Demonstrate how your company has helped your clients get online, stay online, and grow online by applying to the Growing Businesses Online Award. Whether it’s through creating mobile-friendly websites, launching a new search campaign, setting up call extensions or more, our Premier Partners work hard every day to help all types of businesses from around the world succeed online.

    To be considered for the Growing Businesses online awards your company must:

    • Currently have the Premier Google Partner Badge.
    • Share a client case study to demonstrate your work in growing one particular client online.
    • Submit a series of short essays to tell us more about your company. You'll need to elaborate on how each of these four areas contributes to or supports your success in Shopping Advertising:
      • Why your company deserves this award and how you drive impact for your customers.
      • How do you implement Google products on a strategic and tactical level to drive success for your customers.
      • How does your company take advantage of technology and automation solutions to deliver scale and drive success for your customers and grow them online?
      • How do you foster a culture of excellence in your company?
    • Provide a client-signed case study release form.
    • Complete the full application - responses to all questions, the client case study as well as your performance data will be used in selecting finalists and winners.

    See full Terms and conditions for more details.

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