PREMIER PARTNER AWARDS 2021

Recognizing industry leaders and their impact in digital marketing

The Premier Partner Awards return to highlight the exceptional work you and your clients have driven over the past 18 months. How have you navigated the changing landscape together? It’s time to share your stories.

Celebrating excellence 
in digital marketing

Award categories

This year, we have a brand new set of categories. Brand Awareness, Lead Generation, Online Sales, and App Growth focus on work that drives results based on your clients' marketing objectives.

Once you’ve entered one or more of these categories, you’ll be eligible to enter the new Diversity, Equity, and Inclusion and Account Team categories for each case study submitted. These two awards recognize inclusive marketing and team collaboration.

  • Brand Awareness

    Premier Partner of the Year

    What YouTube campaigns helped your clients drive brand awareness and show up in the contexts and moments that mattered to their customers?

  • Lead Generation

    Premier Partner of the Year

    We’d love to hear about your innovative campaigns that generated high-quality leads at scale for your clients.

  • Online Sales

    Premier Partner of the Year

    How have you adapted your clients' retail strategies towards ecommerce in the fast-changing landscape of the past 18 months?

  • App Growth

    Premier Partner of the Year

    We’re looking for creative mobile app campaigns that helped your clients grow, acquire, and retain new customers.

  • Diversity, Equity, and Inclusion

    Premier Partner of the Year

    We’d love to hear how you planned for and brought diversity, equity, and inclusion to your clients’ campaigns.

  • Account Team

    Premier Partner of the Year

    As an industry-leading team, how did you work together to drive growth for your clients?

Why enter

  • Award

    The trophy recognizes the result of strong partnerships between you and your clients and shows that you’re at the pinnacle of digital marketing.

  • Case study

    Winners will receive a Google-sponsored case study to share with clients, on the company website, and on social media channels.

  • Spotlight

    Winners’ stories will be featured on Think with Google and other Google platforms.

What previous winners have to say

Tinuiti

Being a Google Premier Partner gives our program additional credibility and differentiation. It’s a way to showcase our deep relationship with Google and what that partnership brings in terms of performance and outcomes.

Pat Hayden

Tinuiti

  • Following our second award win, we began to see new found excitement with our existing customers – many of whom felt that our win solidified that trust factor even further. Beyond this, even more customers actively sought and participated in our success story series.

    Tony Capetola

    Sales & Orders

  • The Premier Partner Award is the best evidence that we are as great as we say we are! To have Google say we delivered award-winning work, across all their best agencies, is validation that we can't get anywhere else!

    Jeff Allen

    Brainlabs

  • The benefits we have witnessed as a result of the Premier Partner Awards have been abundant. The accolade is recognized as a key differentiator by new client prospects and has brought with it a flood of brand awareness for the agency, as well as an increase in team morale.

    Corey Dubeau

    Northern Commerce

Meet the judges

This year’s judges include a mix of independent third parties from the industry, agency leaders, and Google experts. We'll be partnering with Kantar to have a wide range of expertise on board. And here are just some of the judges that will be involved:

  • Helen Lin

    Helen Lin

    Chief Digital Officer, Publicis

  • Jonathan Daly

    Jonathan Daly

    Global Group Planning Director, Ogilvy

  • Sarah Thompson

    Sarah Thompson

    Chief Strategy Officer, Theo

  • Amy Winger

    Amy Winger

    Global Client Lead, VMLYR

Important dates