• What is the application period for the Premier Partner Awards 2021?

    22 June to 30 July, 2021.

  • What are the Premier Partner Awards categories?

    The Premier Partner Awards categories for 2021 are Brand Awareness, Lead Generation, Online Sales, App Growth, Diversity, Equity, and Inclusion, and Account Team.

  • How many awards can my company apply for?

    Each Premier Partner can apply for all six awards. You can only enter in one regional awards contest, even if your company is active in more markets/locations. Read the terms and conditions for more details.

  • What are the prerequisites for applying for an award?

    To apply for an award, you must hold a Premier Partner badge in one of your Google Ads Manager Accounts (MCC). See the terms and conditions for more details. Check below for category level eligibility requirements.

  • How do I apply for Marketing Objective award categories (Lead Generation, Online Sales, Brand Awareness, and App Growth)?

    You’ll need to submit an entry form and a client case study. Please download the entry handbook and review the step-by-step guidance before starting your application. Read the complete terms and conditions for more information.

  • How do I apply for the Diversity, Equity, and Inclusion and the Account Team award categories?

    You’ll need to submit an entry form and a client case study for one or more of the Marketing Objective award categories, opt-in to your preferred category, and respond to a set of Diversity, Equity, and Inclusion or Account Team specific questions.

  • What is the eligibility period for the client case study?

    The eligibility period for case studies will be between July 2019 - May 2021.

  • What is a client case study?

    A client case study is an opportunity to showcase your company’s expertise and work in a particular area. You’ll be prompted in the application steps on the website to answer questions specific to your chosen example. The client case study should focus on one client only. Client case studies are required for all award categories. For your entry to be valid, please make sure that the client you're featuring in the case study has signed the case study release form for each entry. You'll be required to share the case study release form.

  • How do I submit a case study release form?

    If your client is in Egypt or the United Arab Emirates, please complete this case study release form, and upload it via this link.

    For all other countries, you will need to complete the DocuSign release form. Please make a note of the Unique Reference Number for your entry. This number was accessible in the application process, and you will also have received a confirmation email with this number after your entry was submitted.

  • Can I send additional materials about my company?

    Please do not send any additional materials as we will only consider responses to the application questions and your case study.

  • When will the winners be announced?

    Finalists will be notified via email during September. Winners will be announced at Google Partners regional or local award celebration to be scheduled at the end of 2021. All winners will be posted online following the announcement.

  • Who do I contact if my company has questions?

    Please visit this address and select Premier Partner Awards in the “main topic of your inquiry” drop-down. A member of our team will be in touch soon to answer any questions.